Branded bed linen
Property logo woven into flat sheets and duvet covers.
Bed programmeHome/Fabrics & Weaves/Jacquard
Bed
Jacquard.
Loom-controlled weaving for complex patterns — logos, florals, damask, geometrics.
What it is
Jacquard is not a single fabric but a loom technology: a jacquard head controls each warp yarn independently, which allows any pattern — florals, geometrics, logos, damask motifs — to be woven directly into the fabric rather than printed. In hospitality it is the construction behind branded bed linen, patterned table linen, decorative towels, and damask F&B programmes.
How it’s made
Construction
A jacquard loom uses a punched-card or digital file to control each warp yarn individually. Pattern resolution is limited only by yarn count and ends per inch. Fine-gauge jacquard on 60s or 80s cotton yarn produces hotel-logo linen and damask tablecloths; coarser-gauge jacquard produces decorative throws and tapestries.
Characteristics
What to expect in the hand
- Unlimited pattern possibility
- Pattern is woven into structure — no print to fade
- Can combine sateen and percale structures in one fabric
- Higher unit cost than plain or twill weaves
- Longer loom set-up time
Where it shows up
Hospitality uses.
Damask table linen
Fine-dining tablecloths with classical damask motifs.
Table & F&B programmeDecorative guest towels
Jacquard-border towels and monogrammed bath linen.
Bath programmeBedspreads and throws
Coordinated jacquard panels over percale or sateen sheeting.
Bed programmeStrengths
- Pattern is permanent — survives any wash cycle
- Signals premium or bespoke positioning
- Supports full branding programmes
- Tonal or multicoloured patterns
Limitations
- Longer lead times — loom set-up adds 2 – 3 weeks
- Higher MOQ per pattern to justify loom time
- Pattern development cost amortised across run
Specifying jacquard?