Luxury guest-room bath towels
Velour-face, terry-back — plush pre-check-in hand.
Bath programmeHome/Fabrics & Weaves/Velour
Bath & Spa400 – 600 GSM
Velour.
Terry with the outer face sheared — plush, lustrous, premium.
What it is
Velour is terry fabric that has been sheared on one side so the loops are cut, creating a short, dense, velvet-like pile. The inside face retains its loops for absorbency; the outside face gives the plush, luxury hand that reads as upscale hospitality at a glance.
How it’s made
Construction
A standard terry is woven first, then one face passes through a shearing machine that cuts the loops to a uniform height. The result is a velvet outer face (velour) backed by absorbent loop pile (terry). Higher-end velour uses combed long-staple cotton and a finer shear pass to minimise fibre shedding.
Characteristics
What to expect in the hand
- Plush, lustrous outer face
- Terry loops retained on inside for absorbency
- Drops lint in early wash cycles
- Higher softness, slightly lower absorbency than double-pile terry
Where it shows up
Hospitality uses.
Branded bathrobes
Velour outer, terry inner, shawl or kimono collar.
Bath programmeResort beach towels
Velour face prints deeper colour than terry.
Spa & Wellness programmeStrengths
- Signals luxury tier visually and by hand
- Print and dye read vivid on sheared face
- Dual-function — plush face, absorbent back
Limitations
- Fibre shedding in first 5 – 10 washes
- Slightly lower absorbency than full double-pile terry
- Requires tighter QC on shear uniformity
Specifying velour?